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  • What current problem is your venture targeting?


  • How your product/service can help resolving the above problem.

  • Status of your venture-idea stage, prototype, start-up (Applicable for start-up/ prototype) Mention if you have secured funding, incubation or enrolled in any if any of the accelerator program


  • Be clear about who will utilize your product/services and how will they access it. This section should therefore give a sense about the size of the market and market research (e.g. In India, there are ---------number of car owners who will buy our service at Rs. /$--------- per year. This translate into a market potential of Rs./$------- per year


  • Total market that you want to grab if all of them were to buy your product/ services ( not that they will, but this is to give an indication of what size of the market is )

  • You can highlight your growth rate (e.g. In year 3, we plan to tap US and Canada, and the size of the opportunity there is Rs/$------- no. of car owners -------- x price per year)


    • Total market that you want to grab if all of them were to buy your product/ services ( not that they will, but this is to give an indication of what size of the market is )
    • You can highlight your growth rate (e.g. In year 3, we plan to tap US and Canada, and the size of the opportunity there is Rs/$------- no. of car owners -------- x price per year)